Next Tuesday is Launch of Sorry Works! Campaign to Educate Patients and Families
|Next Tuesday is the launch of the campaign to educate patients and families about disclosure and apology and life after a potential medical error. Since we first announced this upcoming campaign in early December, we have received a lot of interest from friends and colleagues around the country. Many of you became new subscribers to Sorry Works! social media, but we still more at Facebook, Twitter, and LinkedIn.
During this campaign we are going to teach patients and families so many things, from not every bad outcome is a medical error and empathy does not equal apology/admission of fault, to how to conduct themselves post-event to maximize chances for healing and resolution for all sides. We want to teach patients and families what they should expect from their doctors and nurses post-event, and what to do if their expectations are not met. This long-overdue educational effort will help all stakeholders in the medical malpractice crisis, and greatly benefit the disclosure movement. Moreover, we believe that educating patients and families about disclosure will speed implementation of disclosure programs in hospitals, practices, and insurers.
Prior to this campaign, the only "advice" most patients and families receive post-event is to call the number on the back of a phone book. Patients and families deserve better, and so do doctors and nurses. The education of patients and families has been non-existent with the disclosure movement as well as the overall med-mal crisis...but no more.
Campaign materials will include a booklet, flyer, and additional information and resources on our website to educate patients and families. The booklet will be available both as a hard copy and as an e-book through Amazon. The booklets and other campaign materials will be of interest to not only patients and families, but also healthcare, insurance, and legal professionals --- you're going want to see what your patients and families will be reading! Look for information on how to order next Tuesday.
A consistent theme/message throughout the campaign will be when something goes wrong, the first step for the patient or family is to go back to their doctor and, if necessary, escalate from there. We will teach patients and families that dealing with a potential medical error is really no different than any other customer service complaint process. Start with your doctor and escalate from there.
We're excited about the launch of this campaign, and we hope you are too. This has the potential to be a game changer for the med-mal arena. Please tell your friends and colleagues, including those in the media.
Again, we will be relying heavily on social media to promote this campaign – so please "like us" on Facebook, "follow us" on Twitter, and connect with us on LinkedIn. Help grow our list of social media followers --- please send people our way!! Encourage folks to connect with us on social media!
Doug Wojcieszak Founder Sorry Works! PO Box 531 Glen Carbon, IL 62034 618-559-8168